The act of selling via the new or social media outlets is to market via these channels. That’s why it’s called Social Media Marketing.  Do not let the brand personality of social media keep you from perceiving the opportunity of the medium, which is to enhance and extend your company’s reach, and influence.   This is far easier to say than to successfully accomplish.

Here are some ideas that will help you to achieve your own social media marketing success. (more…)

Filed under: Communication, Marketing, Social Media by Zack Self
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“Being relevant”  determines everything about a business — what it sells, how it sells, how it prices what it sells — but especially should it impose a discipline on customer-facing communication.  So, how are you doing with your customers?

Here’s how you find out if you’re relevant – or not.

Evaluate your company’s communication.  A majority of companies large and small fall into three categories listed below, each with an example from actual Twitter and Facebook posts: (more…)

Filed under: Bank Marketing & Advertising, Business At Its Best, Communication, Public Relations, Small Business Services, Social Media by Zack Self
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Ever wonder exactly how many blogs are on the Internet? How many emails are sent every day around the world? JESS3 took all those numbers and animated it into a spiffy video.

JESS3 / The State of The Internet from JESS3 on Vimeo.

Filed under: Social Media, Technology by Jeanine Shirley
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What does your company’s website do? Inform? Educate? Communicate? Does your website interact with your customers? Or is it just a brochure that you put up so people would quit asking if you had a website?

If you haven’t reviewed your company’s web strategy lately, now is the time. Pixels are cheap and technology is only getting better. Here are some often overlooked areas for website utilization. (more…)

Filed under: Design, Social Media, Technology by Jeanine Shirley
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